Hey!

I'm Pavel.

I am a product designer with 10 years of experience.

"3 prisms through which a product designer should look when approaching a particular task: The prism of business, the prism of user experience, and the prism of development." Yury Vetrov

My experience

Some numbers about my experience

10

Years of experience

5

Years in the fintech sphere

3

Products from scratch

      projects

Selected Projects

Here are the latest projects I've been working on. By clicking on the links, you can learn more about the projects.

Venus project thumbnail

Venus protocol (Binance)

Redesign of decentralized finance (DeFi) algorithmic money market

MFC project thumbnail

My Documents (MFC)

Multifunctional Service Centers (MFC) in Russia

Cryptopay project thumbnail

Cryptopay

One of the oldest Bitcoin and cryptocurrency wallets on the market and are trusted by 750,000+ users worldwide

Teach Me Please project thumbnail

Teach Me Please

Coming soon

Сomplex educational platform for those who want to teach and learn

Other projects thumbnail

Other projects

Coming soon

A collection of various interfaces / logos and other works

Start a new project

If you want to start a new project, just click on the circle

Product Strategy

Identity & Branding

Digital Marketing

Product Strategy

Identity & Branding

Digital Marketing

Product Strategy

UX & Product Design

Graphic Design

Brand Development

UX & Product Design

Graphic Design

Brand Development

About me

I started doing design since my university days. I began my journey as a graphic designer. Over time, I realized my interest in systematization and analytics. I transitioned into product design.

I believe that a good product is a combination of functional and visual elements. The product doesn't always have to be simple. It should be convenient for it's target audience.

Lately, I've been developing in the role of a design lead, paying particular attention to transparency in processes and collaboration within the team.

In my work, I consider responsibility to be my main quality. Responsibility to users, the team, and to myself.

Download CV

In the "Cryptopay" company , before transitioning to the lead position, I took a personality test based on Oldham and Morris.

The test showed that the most developed qualities are: serious (8/18), conscientious (8/18), and self-confident (7/18).

I thought it would be useful to show the results here.

I love working and achieving results. It's important for me what I do and how I do it.

I enjoy inspiring the team with my ideas and taking responsibility for my decisions.

Responsibility towards the team carries significant weight. It is precisely this that enables me to achieve results.

Product Strategy

Identity & Branding

Digital Marketing

Product Strategy

Identity & Branding

Digital Marketing

Product Strategy

UX & Product Design

Graphic Design

Brand Development

UX & Product Design

Graphic Design

Brand Development

Referals

People who can confirm my competence

Brad Harrison

CEO Venus protocol (Binance)

Igor Kulemza

ex Head of Design at 3Commas, Yandex, Alfa-Bank, Sberbank; Teacher in British Higher School of Art and Design

Julia Zerdeva

HR director Cryptopay

Vladislav Kazakov

ex-head of products at Cindicator

Ilya Nikiforov

Co-founder I Am The Fund; ex CEO Teach Me Please, Disciplina blockchain

Ilya Krasilnikov

CTO Wordtool; ex CEO Ikitlab

Andrey Abramov

Co-founder Alameta, ex CPO Kick ecosystem, Cryptopay, Crypterium

Artem Magomaev

Co-founder Opes.app

Jesus Lanchas

Engineering manager Venus protocol (Binance)

Maxime Julian

Lead Front End Developer Venus Protocol (Binance)

Alexander Lebedev

PO Ozon bank

Artem Bulich

CPO Amarkets

Anton Gudyrev

PO B2B Cryptopay

Andrey Kasinets

Senior Product manager P2P.org

Konstantin Ratushniak

ex Product lead Indrive

My hard skills

Here are some of my skills that I have and which make me useful as a product designer

01. Researching & CustDev

I identify user needs, conduct competitor analysis, work with Customer Journey Maps (CJM), and create user personas

02. Web & mobile design

I design for both web and mobile applications. I am familiar with iOS and Android guidelines, as well as platform-specific nuances

03. Design systems

I maintain consistency in the product. I develop component systems and maintain them, aligning with Figma's latest updates. Also I write technical documentation for developers

04. Usability testing

I conduct various tests on proposed solutions, making iterative changes based on the test results. To achieve the best results, I often use software

05. Prototyping & wire framing

I am able to work quickly when necessary for quick hypothesis testing and adjusting the direction vector

06. Leading & mentorship

I focus on the development of the design team, share experiences, and set the direction for growth

My personal achievements

Here are some of my personal achievements, in addition to the overall achievements of the company, which I'm also proud of

The best employee of Teach Me Please

In 2019, Teach Me Please company decided to select the best employee out of 40 staff members, and I was chosen. Additionally, I received the "Employee of the Month" award twice.

Victory in the Binance competitions

In 2021, Binance held two competitions for creating UI and logo for a product. I won both contests.

Personal rating 4.8 / 5 in Cryptopay

Throughout my journey in the company, I triedto maintain the highest quality of my work. Every quarter, the company conducted reviews where colleagues provided feedback on the employee's performance. Based on these reviews, a personal rating for each employee was determined. My rating was always high.